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Those blue seats with the old person image on them to show that they are reserved are smart.
On the DC metro, there are signs up by the ceiling that say those seats are reserved. Pedestrians do not read signs that are above their heads. I have always thought they should put the reserved signs on the seats themselves.
Similarly, the most effective ads I have seen in metro were big stickers stuck to the of the stations. People who walk tend to look where they are walking. Put the signs there.
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