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Brand: A name given to any product to sell it. It may be a company name, or it may be a fake name, invented only for the product. It helps people to understand what a product is, who made it and its quality. "VW" is a company, and also a brand.
Yay: an shout of happiness.
Globalisation: US spelling "globalization": Countries selling products halfway around the world, instead of to their own people. This is a "trend" -- a slow change over years.
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