This ad, which ran in the NY Times, has been a remarkable example of how to get free press. It features NYC mayor Michael Bloomberg's response to a question asked of him during last year's campaign.
I know - strangely enough, to get free press, you have to buy an ad in the NY Times? OK, sure, so the first day of the campaign was very expensive. But since then, this ad has been endlessly reproduced and shown to people. During the day yesterday, CNN aired their report on it about 4 times. Other newspapers and broadcasts have picked it up.
It's even appeared on the Cellar IotD. So I would say this was a pretty awesome job by the NYC NORML folks, who are overacheiving despite likely being just a bunch of stoners.
Bloomberg noted that he wasn't happy about it, but that there was nothing he could do, since those were his words and the NORML folks can say whatever they like given the 1st amendment. That's more respect to the amendment than the previous mayor allowed, but hey.
The next question is: if there is no political fallout from this, will more politicians feel OK about admitting their own dips into the killer weed?
(PA Libertarian <a href="http://kenk.org">Ken Krawchuk</a> says: "Yes, I inhaled. <i>And I held it.</i>" Now THAT'S an honest politician.)