If they wanted innocent bysurfers, they'd buy an ad on Amazon.
How many people posting in that thread have said they purchased the book? Enough to make it worthwhile for a small-time unknown author and her boyfriend who knows some HTML.
At the very least, I'd bet money that the site's creator specifically intends to expose people to this (supposedly quite good) book. Maybe the author herself has nothing to do with it, and the site's creator is just a big fan. But the fact remains that it and one other book by the same author are drawn from liberally, and not one single additional book is referenced by the site (unless you count "The Wizard of Oz.")
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