[jaguar]

It's an interesting little game, I'm betting it's someone's little ego trip as much as anything else, it's far, far easier to make something like this than solve it. I've been keeping a casual eye on it, if it is an astroturfing thing it certainly is a complex way to go about it. I've seen similar astroturfing efforts in the past but nothing this layered.
Viral marketing is the spawn of the devil. I remember meeting someone in a bar here and noticed they kept bringing up a particular drink in conversation - turns out they're paid a comission for every one they sell as part of some marketing push, makes me sick.