It's constant imagery like Kirsten in a wet t-shirt that gives non-North American cultures the belief that North American women are easy and can be pawed at... I've travelled through India, Nepal, and South America and have seen it first hand many times.
An interesting note however, is that the Indian movie industry produces over 800 films a year... far more than what comes out of Hollywood, but of course there is no marketing campaigns of $25+ million. No special effects either, and if I had to watch 2 hours of the screeching singing of Indian women, I'd opt to see Spiderman too.
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