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Old 05-12-2005, 05:49 PM   #4
Gwennie!
Not Female at Birth
 
Join Date: Dec 2003
Location: Anaheim
Posts: 166
Yes, the home page examples just look like product placement. It's done in movies all the time. From movies, you would think that Apple laptops have 80% market share.

But, looking further we see:

Formats supported
* Commercial breaks
* Billboards and posters
* Video Billboards
* Animation Billboards
* Background music
* 3D products (static / animated / interactivity)

Location & Positioning
* Background
* Storyline
* Part of the main storyline or the main character


It's one thing to get advertising when reading free content. It's something else when you pay for a product and it comes with commercial breaks and animated billboards.
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