[Undertoad]

Mark Steyn points out who really started it and why:

But Imran was the guy who, in a ferocious speech broadcast on Pakistani TV, brought it to the attention of his fellow Muslims, many of whom promptly rioted, with the result that 17 people are dead.
...
...these riots wouldn't have happened if Imran Khan hadn't provided the short fuse between Newsweek's match and those explosive mobs. Imran is a highly Westernized, wealthy Pakistani [cricket player] who found great fame and fortune in England. He palled around with the Rolling Stones, dated supermodels and married Jemima Goldsmith, daughter of billionaire businessman Sir James Goldsmith. Jemima was hot but of Jewish background and therefore, like much of Imran's stereotypical playboy lifestyle, not particularly advantageous when he decided to go into Pakistani politics. So, having demonstrated little previous interest in the preoccupations of the Muslim street, Imran then began pandering to it. I doubt whether he personally cared about that Newsweek story one way or the other, but he's an opportunist and that's why he went out of his way to incite his excitable followers.