There's a plus and a minus to this...
Plus is that this could promote the idea that you have exactly what your neighbor has so there is no real point in competing with him (the 'do better than your personal best' idea to work/play/life)
Minus is that this could very easily turn into an Orson Wells reality show ('1984')
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Jesus got it wrong by one letter:
The Geek shall inherit the earth...
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