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No, it's the community they created :)
They've aggregated together a lot of pissed-off people in their online community. FC is the gathering point for a lot of fat, lazy, and stupid geeks to get together and complain about everything in life.
They are getting together and essentially having one gigantic flamewar. It's attracting people to their message boards, which are very large.
It's like USENET Without Brains. I wait for the day Kibo comes in there and shows them how idiotic they really are.
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