Originally Posted by Kitsune

I'm not sure that is why they really do it. Publix is a very "moral conscious" company -- I've got several friends that work at the Lakeland HQ and they've noted that even the IT department shows heavy signs of Christian influence and codes (but "without pressure", I've been told). The Publix I frequent puts up the white cards as well, but the actual magazine isle? No cards, same magazines and then some. This is the same isle with greeting cards, stuffed animals and childrens books, so it can't possibly be because of concerns over what children might see.

You know what I think the white covers are about? They draw every concerned mother's attention to the new Child Friendly Lane. Have you ever seen what what's in there? Coloring books, candy, cookies, toys, stickers, and a huge assortment of items that just beg to be purchased by the little ones.

I really think the white cards are a sale gimmick that draws the attention of curious adults to peek at the merchandise and direct concerned mothers to the buy me that toy, mommymommy I want it now lane.