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Well, if so it worked. If I checked it out, then a whole lotta other people prolly did too. Dunno what advertising costs are, but they probably saved a bundle doing it that way. Not as cool as carving a Mercedes hood ornament into a Rhino horn, but almost as effective at generating net interest/buzz. Saves the PETA hatemail too.
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Strength does not come from how much weight you can lift, or how many miles you can run. It comes from knowing that you set a goal, and rose to the challenge. Strength comes from within.
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