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SteveDallas · 10-16-2006, 08:23 PM

I hadn't seen them so I went to have a look. I saw the "better results" one about the home movies. Then for no apparent reason I couldn't download any more of them, or only very very slowly.

My verdict? Kind of lame, though far from being the worst ads ever made. The whole concept is a little bit dated from my perspective because I've been there & done that in terms of the mac vs. pc thing almost as long as there have been macs and pcs.

I also wonder about the characterizations. I think Apple is well-represented in the hipster/creative demographic. Do they really need another portrayal as a non-business-friendly platform? If they want to increase their market share, they should do it in the business world, and they should use time-honored techniques. Namely, they should sell it to top executives (via airline magazines, golf junkets, etc.) who will then ram it down their underlings' throats whether they like it or not or whether it's any good or not.

For the record, I've run IT at places that were predominantly Mac and predominantly Windows. For my money, they both suck.

10-16-2006, 08:23 PM	#3
SteveDallas Your Bartender Join Date: Jan 2002 Location: Philly Burbs, PA Posts: 7,651	I hadn't seen them so I went to have a look. I saw the "better results" one about the home movies. Then for no apparent reason I couldn't download any more of them, or only very very slowly. My verdict? Kind of lame, though far from being the worst ads ever made. The whole concept is a little bit dated from my perspective because I've been there & done that in terms of the mac vs. pc thing almost as long as there have been macs and pcs. I also wonder about the characterizations. I think Apple is well-represented in the hipster/creative demographic. Do they really need another portrayal as a non-business-friendly platform? If they want to increase their market share, they should do it in the business world, and they should use time-honored techniques. Namely, they should sell it to top executives (via airline magazines, golf junkets, etc.) who will then ram it down their underlings' throats whether they like it or not or whether it's any good or not. For the record, I've run IT at places that were predominantly Mac and predominantly Windows. For my money, they both suck.