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There is a big difference in the first part and the second part of your post.
In this case, the military is being used as a vessel to spread the word insidiously among children. Everyone on the planet is the victim of this type of marketing. Just ask the McDonalds marketing department. Brand recognition techniques are used by everyone...even the church.
The military must not allow itself to fall prey to these sorts of tactics.
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Kind words are the music of the world. F. W. Faber
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