From the site: "Tito Beveridge, tasting a sample of the morning's vodka, operates a distillery in East Austin producing Tito's Handcrafted Vodka that is finding popularity worldwide." Click pic for more.
I'm a vodka freak, and I think this stuff is great. If you're into it, try to pick some up somewhere. I know distribution is limited, but he does have shelf space in other states. The article's a good read, but I won't spoil it here for you. This guy's looking at the same type of startup funding that Cisco used -- plastic.