We're dog nuts here at Chez Undertoad, basically providing our pups with every possible comfort. But even we wouldn't consider this reasonable. This is "Pooh" -- no, it's the name of the dog. Pooh is undergoing an esthetique skin and beauty treatment at a Tokyo establishment - a Pet Salon.
The mud pack part of the treatment includes imported Israeli mud. I don't know why Israeli mud is better. The whole package also includes a massage. It's supposed to improve their skin condition and circulation.
Since most dogs just love to get dirty and smelly, and enjoy getting scritched all over, it's probably an enjoyable experience for the canine.
But at a price of 10,000 yen ($82), it's not exactly a good value.