[Sundae]

One of our supermarkets (Tesco) has cottoned on to the fact people like to buy local. They have started selling Local Milk - milk which comes from a farm in your region, so it doesn't travel as far. There has been an outcry because in my region - "The Heart of England" the majority of dairies used are based to the East of the region (in Lincoln). This means the milk labelled local in Hereford in the West has already travelled 150 miles.

Meh. I'd rather buy milk from Lincoln than Scotland or France.

There is currently pressure from shoppers to include the country of origin on food products, which I think can only be a good thing. The supermarkets are waking up to the idea that some customers will pay more to have fresh food produced in their own region. Personally I like the idea of seasonal foods - it makes them more special. Now if I can only find somewhere that sells something other than Santa strawberries (tastless, watery things - grown because they are tougher and transport easier).