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*nods*
Okay, I was perhaps a bit harsh earlier Drax. When I suggested you read the ingredients, I was offering that as genuine advice. My point being that the brand names and cute marketing phrases are designed to obscure, not illuminate the product. Terminology is used to give the impression that what you are buying is healthy when in fact it is far from it. The healthier the bread, the harder it is to keep fresh and freight long distances. Manufacturers utilise ingredients and manufacturing methods which prioritise its saleability and longevity over its healthfulness and then have to hide that fact from us by calling it 'Nature's Own' or 'Wonder Wholegrain White'.
As Cloud points out, the ingredient list is the indicator, but you still have to be careful. They've used 'whole grain' flour and that means they can market it as wholegrain bread...but the wholegrain flour is often a secondary, or even token ingredient, whilst the majority of the flour is heavily refined and nutritionally lacking white flour.
Look at the ingredients. Look fr the stuff you want to find in there (whole grain flour) and look for the stuff you don't want to find in there (hydrogenated vegetable oil, or high fructose corn syrup). BUt also take into account how far up the list an ingredient is, the higher up the list, the greater the quantity of that ingredient.
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