Each month you can track how well the Cellar is doing monetarily. Since Google ads kick in $80 of the approximately $225/month costs, it will usually start a third full. Every month it will reset.
Only two of you have sent mug donations in the last 2.5 months, and I remain poorer than I thought I might be at this point.

Your support of the Cellar definitely does help it continue on.
Enjoy the guilt trip, you freeloaders!