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Originally Posted by BigV
"alongside" ads (my made up terminology)
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Your terminology confuses me.
Do you mean banner ads (i.e., mostly still pictures) that display on the same webpage as the television clip, as opposed to actual video ads embedded in the clip? As far as I know, yes, the writers only get to share the ad revenue that is gained from their specific clip--but that's where all the money is anyway, since the user is forced to sit through the 30-second commercial before the clip will load, and there are usually multiple commercials within a full-length show.