I still don't buy it. Let's say you magically acquired a database with the correct emails of 500,000 people in it.
And let's say you have an herbal viagra substitute that you paid $0.15 per bottle for and you're selling it for $20. And 999 out of 1000 ignore your spam but the other 0.1%, or 500 people buy it. You've just made $9,925 (let's ignore that you probably have other expenses besides actually purchasing the product).
That's pretty good... but where does the next $9925 come from? I'll buy that some people will go for it, but is it a sustainable market? When you hit the same 500,000 people the following week with an ad for breast enlargement cream, are the same 500 going to pony up again? Yeah, I know there's a sucker born every minute, but even if folks don't wise up they'll run out of money.
|