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The problem isn't the objectifying of an individual woman. In each instance it's usually fairly easy to argue for its harmlessness as an individual image, against its being exploitative, and for its being more openly accepting of sexuality than has previously been the case.
The problem is the objectifying of women. It is the saturation effect of a particular strand of our culture that can be argued to be damaging and exploitative, because of the cultural image of woman that it implies as normal and desirable.
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