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Eventually Toyota et al will pioneer the pickup that GM should have done 10 years ago.
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They've probably already done the work that is necessary for it, but they are smart enough to only bring an auto to market when the consumer is ready to buy enough units of the product to achieve profitability.
If you feel that is stupid or unamerican more power to you. you're just one man who is only responsible for your own purchases. until more people agree with you that it is all about the technology, car companies will continue cranking out cars they think people will buy. That usually starts with outward appearance as a top priority. "what do engineers think of my car?" falls pretty low on the list.