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During the 2005 general election, the Labour Party used a series of posters which was basically suggesting that the Tories would carry out this or that great plan only when pigs flew. There was a picture of flying pigs one of whom had the tory leader's head. There was an outcry amongst the Jewish community and the labour party were accused of being anti-semitic, because they portrayed a jewish politician as a pig.
The reason we have diversity officers in police forces is to ensure that unnecessary offence is not caused. Personally I think those complaining are making a mountain out of a molehill and making a conscious decision to be offended by something which was not meant to be offensive: but it'd be a lot easier if the police just applied a little sense and don't use imagery that's potentially offensive to large chunks of the people they serve. Pigs, dogs and cows are probably best avoided as poster mascots.
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