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Actually, to continue your pep rally idea:
Having competition amongst various sects pretty much ensures that MORE worship will occur. If everybody agrees that god/dess is cool and worthy of praise, does so in the same way all the time, over the centuries people will slack.
Set up a competition, though, with multiple smaller sects, each striving to prove to the others that THEIR worship is clearly more fervent and superior to the guys' next door (Particularly if the guys next door are either methodists or unitarians) ...
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