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They already use/list the identifying feature but I feel that more could be done to promote this product to a particular market. It's a growth market which is under catered for and which has to really dig for something that they're looking for.
I'd advertise my site widely as a one-click solution for the market in order to get wider exposure for these products.
Sorry to be so cagey, but I think it's a winner ...
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Living it up on the edge ... of civilisation, within the southwest coast of 
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