If I go with "Devil Dogs" I could use a graphic of a hot dog with horns, a pitch fork, and a goatee saying "They're sinfully good!" or "Eat Me!"
On the menu I can have some specials like
Double D - 2 Regular Dogs, Chips & A drink - $6.25
Red Hot - Spicy Polish Dog, Chips & A Drink - $5.00
Angry German - Bratwurst, Sour Kraut, and Deli Mustard, Chips & A Drink - $6
Flaming Mexican...aka Latin Explosion...aka Jot Dog - Jumbo Dog w/ Jalapenos & Nacho Cheese, Chips & A Drink - $5.25
you get the idea....
I could challenge "Hot Dog Heaven" to a taste contest every year or sponsor a dog eating contest like Nathans.
It would be good business for us both.