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That sort of approach usually works in my experience. Like with the seatbelts. We had a crackdown on seatbelts recently in my area. Started out with police patrol vehicles staioned strategically about the place, pulling drivers over and making sure they are aware of both the law on seatbelts, and the reasons for that law, give them a verbal warning, let them go on their way. Big signs about the place reminding people to use their seatbelts, schools all doing stuff about it to get the children to be aware of, and therefore able to press for, safe ways of travelling in the car. Loads of stuff in the local press. General amnesty for anyone caught during this brief period. The signs counted people down to the end of that amnesty at which point the zero-tolerance crackdown began.
Apparently the numbers of drivers being seen without seatbelts has reduced. As has the number of cars with children not properly seated and secure.
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