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I'm using the mascot to build branding and also to give me the opportunity to make a few bucks selling merchandise in addition to the food.
That works whether you're a local business or a multi-national conglomerate.
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"I'm completely in favor of the separation of Church and State. My idea is that these two institutions screw us up enough on their own, so both of them together is certain death."
- George Carlin
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