Sounds like it's intended to communicate without debate that the use of any form of energy is by default bad for the entire planet.
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That's not only lights, but unplug all the standby stuff, the phone, etc.
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Oh, no, the website encourages you to take videos of the event and upload them to Youtube, live-blog the event, etc.
The power to do all that = yeeah, about 10 compact fluorescents for an hour...
It's like when they held the global warming summit in Bali... thus ensuring that almost every attendee and the press would fly halfway around the world on private jets...