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Yeah I used Dial bar soap until three months ago, they shaved the bar so that the bottom now has an arc enough to take out a third of the thing. Pre-slivered for our convenience! Unacceptable! I've gone to the old standard Ivory bar, which is as square and meaty as ever.
It's fucking soap people and we know two-thirds of your costs are in advertising.
Brand loyalty is a two-way street... this is our products not being loyal to us.
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