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BigV · 05-22-2009, 03:52 PM

People *buy* on emotion, and justify on facts. Here are some facts:

Getting around costs money
Value is a relative term

There's an abundance of values associated with cars, new and used.

new and shiny
reliability
operating cost
new car smell
depreciation
appearance
comfort
performance
availability
practicality
image
etc etc etc

Someone faced with a car buying decision might consider and rank any or all of these factors or many others. What *value* each of these factors has varies from person to person. And then there's the cost/benefit consideration that is inevitably included. I might *want* champagne, but the budget says beer. NOT WHILE DRIVING OFFICER!

And of course, we all rank these values differently and then go on to present them as facts to support our position. Thankfully, I can cross off my bucket list "buy a new car". I see no need whatsoever to repeat that experience.

05-22-2009, 03:52 PM	#34
BigV Goon Squad Leader Join Date: Nov 2004 Location: Seattle Posts: 27,063	People buy on emotion, and justify on facts. Here are some facts: Getting around costs money Value is a relative term There's an abundance of values associated with cars, new and used. new and shiny reliability operating cost new car smell depreciation appearance comfort performance availability practicality image etc etc etc Someone faced with a car buying decision might consider and rank any or all of these factors or many others. What value each of these factors has varies from person to person. And then there's the cost/benefit consideration that is inevitably included. I might want champagne, but the budget says beer. NOT WHILE DRIVING OFFICER! And of course, we all rank these values differently and then go on to present them as facts to support our position. Thankfully, I can cross off my bucket list "buy a new car". I see no need whatsoever to repeat that experience. __________________ Be Just and Fear Not.