Well. No one in their right mind shops at the Swiss Colony anyway. Can you say "$40 for a cake"?
But Sara Lee... man. The underwear business didn't suffer as a result of 9/11. Neither did the fuckin' pastry industry. Come on. People eat and wear underwear. It's a fact of life.
People have had less money though... which explains why they don't buy Swiss Colony shit - who can afford that stuff?