Thread: Avatar in IMAX
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Old 01-05-2010, 04:42 PM   #37
Pie
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Join Date: Sep 2001
Posts: 4,808
Quote:
Originally Posted by dar512 View Post
I just don't see the problem. The font is supposed to look rustic. How is that jarring?
It's not that its rusticity is out of place.... The problem is that it is very easily recognizable AND very stylized. If they had picked say, helvetica or TNR no one would have noticed.

It's precisely because it's so 'rustic' and so readily available that every third-grader has used it on their history project on King Tut and thought how cool it looked. It seems... amateur-ish, and popped some folks who have worked in graphic arts out of 'the moment' every time the words were on the screen. [/rant]
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