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Purina does something similar with kitten chow. They sell it in smaller bags and charge as much as you would pay for a large sized bag of cat chow. I know that it doesn't cost any more to make kitten chow than it does to make cat chow. Kittens devour chow like there is no tomorrow. I figure it is costing me almost twice as much to feed two kittens as it does to feed two adult cats.
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