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All good fun, but of course subliminal advertising was a lie from the start.
The Silence of the Lambs poster was well known at the time. "You've been looking at six naked women... without even noticing!" where have you been? It was a selling point!
And the "Spring Break" poster was in fact a Club 18-30 (British travel group) deliberately saucy ad campaign. 18-30 caters for exactly that age range, and the selling point is basically booze, sex and suntans. The ads were actually very cleverly done and only published in magazines which fit their customers' demographics. And in fact the cleverness raised their profile a few notches. Part of the naughty-seaside-postcard culture.
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