Oh yes, these people are for real. And they take it VERY seriously.
Usually the bunny shows are in conjunction with guinea pig shows. These people selectively breed the animals for years, and experiment with different diet programs and living conditions, to get the best anilmals possible based on published criteria. They get together for local shows, as well as national shows, where people literally travel hundreds of miles, and pay money, to enter their animals into contests. If an animal wins enough contests against other animals in the same breed, it can achieve a "Grand Champion" status.
I know someone who breeds animals as a hobby, that's how I know all this. I know much more about small furry creatures than I ever cared to, more than I am comfortable admitting. But at least I can say that I have no part in it myself.
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Hot Pastrami!
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