It's stupid.
Shopping online isn't like shopping IRL. You rarely go to a store and fill up carts and leave them sitting when the wind changes your whim. Internet shopping is sometimes more like "window shopping" with actual action in the way of putting stuff in your 'cart.' If you decide later you want to go ahead and buy it, fine. In the real life world, you would just not go as far as putting something you want but are not sure you should buy in a cart. That is a "loss" of potential purchases too, by their logic.
So instead of whining they should think of these 'potential' purchases not as eventual losses but instead as an opportunity to nudge the purchase. "I see you have the Globbo 600 in your shopping cart, but you have not yet purchased it. Did you know that the Globbo 600 can..."
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A word to the wise ain't necessary - it's the stupid ones who need the advice.
--Bill Cosby
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