Yea I see why the SAGE got so much attention. So much power without having to build your own studio. I think these computers fall under the same category. You have the power of a super computer with higly advanced hardware but priced low enough to catch most peoples eye. Simply to good to be true. I heard that the website is supposed to be a Mac parody (thus its resemblance to apple.com) but I don't know for sure.
The companies
Grand Canyon monitors seem like a realistic product but it may just be another case of to good to be true.