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The theory is that in the absence of real reward, the brain will fabricate internal rewards in order to justify having done the task in the first place.
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I guess if the money is big, the finished puzzle becomes the focus, but small money means the journey is the focus. Interesting, but trying to determine the proper size of large and small, would be difficult with all the variables.
That doesn't explain why a wall street trader making 10 million a year, having more money than they could possibly need, will leave for a job paying 11 million. There's more at work there, ego, bragging rights, fear of being ridiculed/loss of prestige, for not chasing the bucks.