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I don't know if this is what you meant by "incentivizing," but in my fantasy government, all that money would be specifically poured into subsidizing organic fruits and vegetables--excluding white potatoes, corn and soy--to the point that they were by far the cheapest way to feed a family. And I'd luxury tax the shit out of processed/convenience foods. It'd be all, "Sorry kids, Dad got laid off at the plant, so it's gonna be sweet potatoes, bell peppers, and pineapples for awhile until we get back on our feet. Pass the kale."
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