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Seriously, the main point of the legislation that makes this a story at all is that the fees have to be published, promoted at a much more visible level than before. That's why they "made a big deal" of it, they were following the law, not trying to win customers.
Others are learning from this and apparently NOT choosing to implement such a fee, and by extension, not having to make a big deal about announcing it.
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Be Just and Fear Not.
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