the brand/variety of makeup you use is a personal preference.
i personally dont use their products either, mostly because 1)they are rather expensive and 2)i dont wear much makeup to begin with, but this is beside the point.
individualism: "a. Belief in the primary importance of the individual and in the virtues of self-reliance and personal independence." (dictionary.com)
their products, as i previously mentioned, are directed towards a younger (generally female...) audience. they are, for the most part, not what you would wear to a business meeting or lunch out with your boss. they
do, however, encourage individualism by allowing people to express themselves through their appearance. they do encourage "personal independence.".. independence in what you look like.
i dont understand why you felt the need to emphasize the word "individualism" unless you felt that i was either misusing the word or attacking you on some personal level. i did neither.
im not sitting here trying to make people who wear more typical cosmetics feel like conformists or followers. what i am trying to say is that this particular company is trying to play upon their consumers desire to be individuals and to set themselves apart from the majority of the population. they do this to sell their products.
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most of their products are suitable for making model railroad cars look "weathered". :-)
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im curious, maggie, have you ever used, or even looked at their products, or are you just making a generalization of what you suspect the clients of this particular company must look like?