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Heh. It really does depend, jag. One thing that comes to mind, for example, are the businesses that lose money because they love doing what they're doing so much. Doctors, also. They work in a hospital - a business, here in the US. But they're not really exploiting.
I'd say that in a simple use of the word, yes, most businesses exploit a demand. However, it really depends on your usage of the word. I'd personally rather think of "exploitation" as the Nike kids in Vietnam and not cheapen the word by using it to describe filling a need for a service.
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