[footfootfoot]

Basic or at the bottom

Select

Premium at the top

If you need a fourth category I'd stay away from deluxe because it sounds like BS. I'd go with Custom since that sounds like I'm choosing the higher priced options like cryzal coatings, and so on.
Also the word Value implies that the others are not a value.

Basic is basic, it means you aren't paying for anything other than what you get.
Select has the implication that you are making a choice between a higher and lower option, it's been set apart for some unspecified reason.

In comparison to select (which means better in this case) Premium means the best.

Anything above premium sounds like "Very unique" it's silly.