Cutesy, it's all good: good, gooder, goodest.
Jargon rating: 20/20, 20/16, 20/10.
Performance oriented: standard, enhanced, deluxe.
..........................or: basic, choice, superb.
Price oriented: budget, value, lavish.
Combination price and performance descriptions can help distinguish between products within a performance range; also, designate the low and high end products: budget-basic, basic, value-choice, choice, superb, and lavish-superb.
@ footfootfoot, I think of "value" as getting the biggest bang for your buck which is usually neither the cheapest nor the most expensive item; but, somewhere in between based upon my comparative shopping experiences. When price overrides all other considerations and one is looking for the least expensive product, I think of that as "budget" as it may not be the best value; but, it's all one can afford at the time. The term "deluxe" is fine with me as it typically means that something comes with all the options while the term "custom" means made to order which is the case with all eyeglasses low end or high end and is not synonymous with high quality as it is with other things (e.g. custom made knives).
