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present them as "packages" like the car industry does.
Lesiure/Home/sports/business........packages
baby bear, mommy bear, daddy bear and Goldilocks
Try to stereotype the customer that would want each option and then think of a nice term for that stereotype or a different aspect of that stereo type. Like polarized sunglasses are often associated with driving and lightweight ones with sports......
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The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart
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