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The industry ignored the problem for years. Did virtually nothing to protect themselves. Law enforcement and other techniques to avert the problem are under utilized or sometimes ignored. So they want other innocent third parties to protect them.
A four man operation in St Petersburg Russia has routinely used internet scams (especially on Facebook) to steal $millions for consumer accounts. These four men are well known by name. The NY Times even published them. For years, Facebook has had a picture of one on their walls. Their St Petersburg office is described by the NY Times. These guys will even spend four months on vacations in places such as the south of France. And nothing happens to them. Where are routine solutions such as law enforcement?
These guys operate for the same reason why Hollywood would rather have third parties protect them.
Music industry's solution to piracy was to ignore it. To maintain an obsolete business model that only encouraged Napster. Even Apple had to drag this industry, kicking and screaming, into the new world.
What do badly managed industries do? What the American tire industry did to keep the radial tire out of America for almost 30 years. Run to government for protection for so long that most formally American tire manufacturers had to be sold to foreigners.
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