The two best bits in that article:
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Lily's letter said: "Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2".
Chris King from the Sainsbury's customer services team wrote back: "I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?"
But he went on to explain how it had got its name: "It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly."
He included a £3 gift card, and signed the letter "Chris King (age 27 & 1/3)".
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and:
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Sainsbury's said that Chris King had now left the company and had returned to university to study to be a primary school teacher.
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I like that. The letter he wrote back to the kid was brilliant. That's someone who knows how to communicate with kiddies.