On the one hand,
"Hey, Hey. My, My. Rock and roll will never die."
But consider
the other position,
"The heat death of the universe is a suggested ultimate fate of the universe, in which the universe has diminished to a state of no thermodynamic free energy and therefore can no longer sustain motion or life."
"Forever" is a concept that humans throw around quite a bit, but we can't comprehend it. It's a very, very, very long time, multiplied by infinity.